Directed by and starring Jerry Seinfeld as Kellogg’s executive Bob Gabana, “Unfrosted” follows Kellogg’s attempt to win the cereal war in early 1960’s Battle Creek, Michigan. Going up against rival company Post, Bob and Kellogg’s want to be superior by being the first company to produce a shelf stable fruit pastry breakfast treat. The central focus of the story is two-fold. 1, the competition between companies; 2, creating a new and revolutionary ‘thing’, in this case the otherwise unremarkable Pop Tart. Although the film uses real company names and products, it is a fictional comedic farce made clear immediately by the silliness of the world and the characters within.

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